Marketing Mix Modeling - Theory & Practice

Marketing Mix Modeling - Theory & PracticeThis course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interpretation.

Our Wingmen are more than just consultants

Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science

Gain access to our renowned Attribution Masterclass

A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data

Join Growth Marketer Eli Esagoff as he demonstrates the effective use of post-purchase surveys to estimate the revenue impact of various marketing channels

Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution

Learn how to prepare datasets for various advanced attribution needs

This ensures compliance with data usage policies while allowing participants to apply advanced attribution methodologies in a hands-on environment

regardless of your experience level

Use lift studies offered by platforms to test channels like Facebook

Google Shopping

Visual IQ/Nielsen