New Tires

New TiresNew Tires captures the clean, unmistakable smell of brand new rubber fresh from the tire rack. Rich, bold, and remarkably authentic, it's the scent of fresh tires before they've ever touched the pavement. This isn't burnt rubber or the smell of a smoky burnout. It smells like brand new tires. That rich rubber smell that fills the shop when a fresh set is rolled out into the shop and mounted for the very first time. Whether you're shopping for your

and quietly refined

the Rugged Radios FlexFit hat is a great addition to your collection

maintaining the amber theme of our vessels

Sometimes the simplest scents are the hardest to forget

masculine scent that feels just as at home in a workshop as it does in a corner office

That familiar scent lingering on your skin after a full day outside - the kind that follows you home after the beach

It's a perfectly balanced fragrance that's clean

the whiskey slowly pulls rich character from the wood

I can't help your obsession

The gear's unpacked

worn leather

and remarkably true to the real thing