Monetising the Dividual Self

Monetising the Dividual SelfCombining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising

such as Descartes

Previous studies

culture and the economy

Shigeru Nakayama

Ryuji Hattori challenges conventional narratives and introduces the concept of the global alliance security dilemma

a rich history of the city can be found

the thread uniting The Philosophical Animal is the bestiary and how it continues to inform our imaginings

While exploring the vices of the Parisian upper class

They then describe the current state of insect production

This collection addresses economic

this could be considered an anti-war novel

including depression