Gulp! Alive!® Attractant

Gulp! Alive!® AttractantThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Powerful Attractant Formula: Engineered with concentrated fish attractants available in many popular prey scents and flavors that instantly transform any bait into an irresistible feeding trigger. The potent spray formula delivers maximum scent dispersion to draw fish from greater distances, creating

Recharge Technology: Pre-soaked in powerful Gulp

The Cane Walker 110 provides aggressive sound to attract fish and Fusion19™ 3x treble hooks to bring them to the boat

Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement

material mimics the natural appearance and texture of live minnows

The proven fish-catching power combined with this perfectly curated minnow assortment makes it an essential addition to any angler's tackle box

The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction

the Berkley Drift Walker produces a long walking stride to maximize time in the strike zone without moving forward

the Berkley® Cane Walker is sure to get their attention

For decades Berkley has pushed the efficacy and catch rate of our Gulp

The jumbo size ensures maximum visibility and attraction

Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled

to simply create dream baits