Leonetto Cappiello Cinzano Vermouth Poster, 1910

Leonetto Cappiello Cinzano Vermouth Poster, 1910Created to promote Cinzano Vermouth, this poster is arguably one of the best examples of early 20th Century commercial art. Designed by Leonetto Cappiello, the composition reflects what made his work so enduring in domestic spaces: bold presence, minimal visual clutter, and an immediate emotional read. It doesnt ask for interpretationit sets the tone. As part of the European Food & Drink Collection, its a foundational pieceone that brings warmth,

It holds attention up close

In a space

Riviera travel of the 1940s captured the ease and glamour associated with Mediterranean destinations during a period of renewed leisure travel

Selected for our Masterworks collection

and Lake Louise was a recurring subject — the destination genuinely looked like the poster

especially where you want warmth without visual clutter

reading spaces

but care just as much about how their space feels as how it looks

If you've got a wall that needs to feel finished rather than filled

but disciplined enough to live with long-term

It integrates effortlessly into contemporary interiors

he is now recognized as one of the great poets of quietude in European painting